Gurukul Business Review (GBR) Volume-7 (Spring 2011)
Table of Contents
| CONSUMER
PREFERENCES AND SATISFACTION TOWARDS VARIOUS MOBILE PHONE SERVICE PROVIDERS Prof. R.C.S. Rajpurohit & Dr. M.L. Vasita……..…………………………………………………………………………………. 1 |
| ANALYSIS
OF SERVICE QUALITY GAP AND CUSTOMERS’ SATISFACTION IN PRIVATE BANKS
Dr. S.P. Singh & Ms. Sunayna Khurana…………………………………………………………………………………………… 2 |
| EFFECTIVENESS
OF PERFORMANCE APPRAISAL SYSTEM OF INSURANCE SECTOR - A STUDY OF HIMACHAL
PRADESH Dr. Kulwamt Singh Pathania, Ashish Kumar Nag & Anuradha D. Pathak…………………………...…………………………........ 3 |
| EXPLORATION
OF INTUITIVE ABILITIES AMONGST WORKING AND ASPIRING MANAGERS B.K. Punia & Wricha Malik………………………………………………………………………………………………………... 4 |
| IMPROVING
BUSINESS AT RETAIL MARKET OF X BEARINGS - A QUALITATIVE STUDY Dr. Rajdeep Bakshi………………………………………………………………………………………………………………... 5 |
| EMPLOYEES'
SATISFACTION TOWARDS E-HRM IN SERVICE ORGANIZATIONS Anjali Gupta & Shabnam Saxena………………………………………………………………………………...………………… 6 |
| ROLE STRESS
AMONG EMPLOYEES: AN EMPIRICAL STUDY OF COMMERCIAL BANKS Jyoti Sharma & Arti Devi…………………………………………………………………………………………………………... 7 |
| CAUSAL RELATIONSHIP
BETWEEN FDI INFLOWS AND SERVICES EXPORT- A CASE OF INDIA Ms. Mousumi Bhattacharya & Dr. Jita Bhattacharyya………………………………………………………………………….….... 8 |
| HOW USEFUL
IS TECHNICAL ANALYSIS IN PREDICTING FUTURE STOCK TRENDS Gagan Deep Sharma, Mandeep Mahendru & Sanjeet Singh…………………………………………………………………......…. 9 |
| IS CELEBRITY
ENDORSEMENT A MIDAS TOUCH OR A LANDMINE Dr. Bhavana Sindhu………………………………………………………………………………………………………………. 10 |
| TRAINING
& DEVELOPMENT IN PUBLIC ORGANIZATION WITH REFERENCE TO LIC, INDIA Vikas Agarwal……………………………………………………………………………………………………………………. 11 |
| EFFECT OF
ECONOMIC RECESSION ON EMPLOYMENT IN INDIA - A CRITICAL ANALYSIS Randhir Kumar Singh……………………………………………………………………………………………………………....12 |
| A STUDY
ON RELATIONSHIP BETWEEN VISION AND WORK EFFICIENCY Ranit Kishore & Ashish Arya……………………………………………………………………………………………..………..13 |
| COST OF
CAPITAL AND DECISION MAKING Dr. P. K. Srivastava & Dr. (Smt) Sangeeta Srivastava…………………………………………………………..……………...…. 14 |
| BPLR TO
BASE RATE- A NEW ERA IN BANK LENDING IN INDIA Dr. Suresh Chandra Bihari………………………………………………………………………………………………………... 15 |
| RURAL MARKETING-
EXPLORING NEW POSSIBILITIES IN THE RURAL INDIA Dr. Sunil Shukla & Dr. Neena Tandon……………………………………………………………………………………………..16 |
| BRAND YOGA
– BRAND INDIA Dr. Vinay Sharma, Ravindra Singh Tomar & Piyush Seth……………………………………………………………………….......17 |
